Ad policy

Every creative is reviewed by a person before it can run.

Required

• A real company or product name, up to 26 characters.
• A short, accurate line, up to 34 characters.
• An HTTPS destination the advertiser controls or is authorized to use.
• A PNG, JPEG, or WebP logo under 1 MB, or none.
• Claims that can be supported.

Not accepted

• Adult content, gambling, or real-money gaming.
• Political persuasion, candidates, ballot measures, or issue advocacy.
• Weapons, malware, surveillance tools, or instructions for abuse.
• Deceptive financial, health, employment, or income claims.
• Impersonation of macOS, Apple, system alerts, or other apps. A tile that looks like Finder is a rejection.
• Discrimination, harassment, hate, or graphic violence.

Creative files

Logos are re-encoded on the user’s Mac before display. Animation, audio, tracking pixels, SVG, and executable content are not supported.